The Role of Personal Information Provision in Shaping Retail Experiences: The Customer’s Perspective
27 november, 2019
A CeBER research seminar titled "The Role of Personal Information Provision in Shaping Retail Experiences: The Customer’s Perspective" will take place on November 27. The seminar will be presented by Christof Backhaus (Professor and Chair in Marketing, Aston Business School, UK ) and it will take place in the Keynes Room of the Faculty of Economics, from 2.00 pm to 3.00 pm.