Dissertations
Determinants and consequences of love for a brand: an empirical study
Business Management
Supervision of PhD Students
(ongoing)
Building strong customer-brand relationships in services
Business Management
(ongoing)
Determinants of entrepreneurial intentions and entrepreneurial performance
Business Management
(ongoing)
Impulsive buying
Business Management
(ongoing)
Psychological characteristics of the manager and the social responsibility of organizations
Business Management
(ongoing)
Gamification and Marketing
Management – Decision Aiding Science
Publications
(2023)
Personal values and impulse buying: The mediating role of hedonic shopping motivations. Journal of Retailing and Consumer Services, 72, 103236.
Authors
(2023)
The Influence of Consumer Optimism and Pessimism on Purchasing Intention of Eco-Friendly Clothing by Generation Z: Model Proposal. 237 – 248.
Authors
(2023)
Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations: the case of Portuguese music festivals. International Journal of Event and Festival Management, 14, 277-293.
Authors
(2023)
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing. Journal of Fashion Marketing and Management.
Authors
(2023)
Attitudes toward Ethical Consumption in Clothing: Comparing Peruvian and Portuguese Consumers. Journal of International Consumer Marketing.
Authors
(2023)
Perceived altruism in cause-related marketing. International Review on Public and Nonprofit Marketing.
Authors
(2023)
How can internal marketing practices help achieve organizational success?; [Como as práticas de marketing interno podem ajudar a alcançar o sucesso organizacional?]; [¿Cómo las prácticas de marketing interno pueden ayudar a lograr el éxito organizaci. Revista de Administracao Publica, 57.
Authors
(2021)
Sustainability and Tourism Marketing: A Bibliometric Analysis of Publications between 1997 and 2020 Using VOSviewer Software. Sustainability, 13, 4987.
Authors
(2020)
The impact of marketing communication in English on the perception of the Portuguese consumer. In: da Silva, Patrícia Pereira, Jorge, Susana, Sá, Patrícia Moura e (Ed.), Emerging Topics in Management Studies, (pp 305-323). Coimbra: Imprensa da Universidade de Coimbra.
Authors
Editors
(2020)
Modelling Attitude towards Consumption of Vegan Products. Sustainability, 13, 9.
Authors
(2020)
Antecedents and consequences of Employer Brand Attractiveness. In: da Silva, Patrícia Pereira, Jorge, Susana, Sá, Patrícia Moura e (Ed.), Emerging Topics in Management Studies, (pp 281-303). Imprensa da Universidade de Coimbra.
Authors
Editors
(2020)
Functional brand qualities and perceived value: The mediating role of brand experience and brand personality. Psychology & Marketing, 37, 41-55.
Authors
(2019)
Brand communities' relational outcomes, through brand love. Journal of Product & Brand Management, 28, 154-165.
Authors
(2019)
The impact of brand personality on consumer behavior: the role of brand love. Journal of Fashion Marketing and Management: An International Journal, 23, 30-47.
Authors
(2018)
Antecedents and outcomes of a City's Global Image: the impact of a tourist staple.. European Journal of Tourism Research, 21, 87-101.
Authors
(2018)
Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities. European Journal of Marketing, 52, 656-682.
Authors
(2018)
Antecedents and Consequences of E-Satisfaction and E-Loyalty: A study on sports nutrition brands. International Journal Of Marketing Communication And New Media, 6, 32-48.
Authors
(2017)
O vinho do Porto: a autenticidade de marca como promotora do brand equity. Valins, R., Coelho, A., Bairrada, C. (2017). “O vinho do Porto: a autenticidade de marca como promotora do brand equity”. Journal of Management Analysis, 6, 33-51.
Authors
(2016)
Brand Equity: comportamento do consumidor perante as marcas da distribuição. Journal of Management Analysis, 5, 32-49.
Authors
(2016)
O Impacto dos Sentidos na Atitude face à Marca: Um estudo do grupo Inditex. International Journal of Marketing, Communication and New Media, 5, 67-84.
Authors
(2015)
Antecedents of brand love: utilitarian and symbolic brand qualities. 44th EMAC Annual Conference.
Authors
(2015)
Determinantes e consequências do amor pela marca: Uma análise da autoestima enquanto variável moderadora. XXV Jornadas Hispanolusas de Gestión Científica.
Authors
Contacts
Address
Faculdade de Economia da Universidade de Coimbra
Av. Dias da Silva, 165
3004-512
Portugal
Call
Phone
+351239790500
Web and Email
Email
cristela.bairrada@uc.pt