Behave 2016

IEA DSM Task 24 Workshop


iea dsm

7 September 2016

Room 4.1, Department of Mathematics, University of Coimbra

From 9:30 to 16:30

You may find the programme here.

The emerging evidence suggests that our current economic and climate change paradigms need a radical shift with regard to the energy system. BEHAVE2016 is one of the major international conferences where we can discuss this important issue. This connected IEA DSM Task 24 workshop is designed to provide an overview to the wider systemic issues to do with behaviour change and to provide more hands-on solutions on how to solve them collaboratively. It will thus both introduce and practically support the issues that will be discussed at the BEHAVE conference. It is critical that we learn to understand our own and each others' role(s), both as end users and as ‘Behaviour Changers’ (i.e., the people who are designing, implementing and evaluating interventions to change end user behaviour). 

This workshop is designed to help energy 'Behaviour Changers' from all different sectors re-frame energy for the 21st century and use a human-centered energy system framework to redesign our approach to the work that we do. It is led by the International Energy Agency Demand Side Management Programme's (IEA-DSM) Task 24, called ‘Behaviour Change in DSM - Helping the Behavior Changers’. The workshop will include insights from the first three years of theoretical meta-analysis of Task 24, including illustrative case study analyses from some of its country experts and a very hands-on use of our ‘Behaviour Changer Framework’ to illustrate how to take a whole-system approach to the ‘human’ aspects of our energy system.

We will run through the IEA-DSM Task 24 Behaviour Changer framework, which re-frames the energy system through the human, rather than the technocratic lens. Participants will co-create their own Behaviour Changer framework for a specific behavioural issue, which will help identify the various mandates, roles, barriers, drivers and restrictions for each Behaviour Changer sector - Government (‘the Decisionmakers’), Industry (‘the Providers’), Research (‘the Experts’), The Third Sector (‘the Conscience’) and Middle Actors (‘the Doers’). We will then map our relationships with each other and with the end user, whose behaviour we ultimately would like to change.

We are hoping to bring together workshop participants from all Behaviour Changer sectors, from researchers to policymakers to practitioners. We are using a Collective Impact Approach to bring people together and find a common language (by using narratives) to design better behaviour change interventions. We will explore the role of storytelling effectively in energy policy and practice. There are many different stories that can be told, and many different ways in which we tell stories, depending on the audience. However, stories that are universal, easily understood, and memorable can help us overcome interdisciplinary jargon and ultimately break down silos between the different Behaviour Changers and the end user. Please join us in re-framing energy for the 21st century and exploring a new way of thinking, talking and working together.

Learning objectives:

  • Understand the difference between viewing the energy system through the human vs the technocratic lens

  • Map out the energy system from a human perspective and identify where you fit within it

  • Identify the best ways to interact with other stakeholders of the human energy system and develop strategies for partnering with them

  • Practice using energy narratives as a common language and develop an energy story that can be used during the conference and beyond

    Task 24