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Short bio

Pedro Torres is a Professor of Marketing and Strategy at the University of Coimbra. He holds a PhD in Business Management (with specialization in Strategy) from the University of Coimbra and he received a MBA from the Católica-Lisbon University. His research interests include understanding the contextual influence on the entrepreneurship process, digital marketing, competitive strategy, and innovation. His research has been published in Journal of Business Research, Marketing Intelligence & Planning, International Journal of Entrepreneurial Behavior & Research, Journal of Retailing and Consumer Services, among others. Pedro Torres is currently the coordinator of the MBA for Executives, research member at the Centre for Business and Economics Research (CeBER), and board member of the Association for University Extension (APEU), where he coordinates the post-graduation in Digital Marketing. Prior to his academic career, he worked in corporate banking and in private companies, he also performed strategic consultancy works.

Supervision of PhD Students

(ongoing) The CEO's political orientation, non-market strategies and firm's performance
Business Management
(ongoing) O impacto da liderança no desempenho sustentável das empresas
Business Management
(ongoing) Decisão intuitiva e analítica no contexto do big data e da inteligência artificial
Business Management
(ongoing) Gestão de topo, capacidades dinâmicas e transformação digital
Business Management

Publications

(2020) Digitalisation, social entrepreneurship and national well-being. Technological Forecasting and Social Change, 161, 120279.
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(2021) Levels of necessity of entrepreneurial ecosystems elements. Small Business Economics, in print.
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(2021) Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love. Journal of Product & Brand Management.
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(2021) Exercícios de Análise Financeira - 4ª Edição. Coimbra: Almedina.
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(2021) Attention to social issues and CEO duality as enablers of resilience to exogenous shocks in the tourism industry. Tourism Management, 87, 104400.
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(2021) Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands. Journal of Business Research, 135, 519-531.
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(2020) Understanding complementarities among different forms of innovation. European Journal of Innovation Management, 23, 813–834.
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(2020) The Interplay Among Cultural Leadership Ideals and Entrepreneurs' Socio-Cognitive Traits. Academy of Management Proceedings. Academy of Management Proceedings, 2020, 17206.
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(2020) The influence of city reputation on T-KIBS concentration. European Planning Studies, 28, 1960-1978.
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(2020) Machine Learning for Customer Churn Prediction in Retail Banking. Lecture Notes in Computer Science, 12251. 576-589.
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(2019) Antecedents and Outcomes of Digital Influencer Endorsement: An Exploratory Study. Proceedings of Innovation Entrepreneurship and Knowledge Academy (INEKA) Conference, 11-13 de junho. 30.
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(2019) Building resilience to negative information and increasing purchase intentions in a digital environment. Journal of Business Research, 101, 528-535.
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(2019) Building customers' resilience to negative information in the airline industry. Journal of Retailing and Consumer Services, 50, 235-248.
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(2019) Antecedents and outcomes of digital influencer endorsement: An exploratory study. Psychology & Marketing, 36, 1267-1276.
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(2019) Cultural configurations and entrepreneurial realisation. International Journal of Entrepreneurial Behavior & Research, 25, 112-128.
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(2019) Opportunity entrepreneurship, oil rents and control of corruption. Journal of Enterprising Communities: People and Places in the Global Economy, 13, 647-667.
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(2019) The impact of trust and electronic word-of-mouth reviews on purchasing intention. International Journal of Entrepreneurship and Small Business, 37, 136.
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(2019) An Application of Data Mining Methods to the Analysis of Bank Customer Profitability and Buying Behavior. Data Analysis and Applications 1, (pp 225-240). Hoboken, NJ, USA: John Wiley & Sons, Inc..
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(2018) Exercícios de Análise Financeira. Coimbra: Edições Almedina S.A..
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(2018) Configurations of Product, Process, and Organization Innovation Leading to High Organizational Performance.. Proceedings of XXVIII Jornadas Luso-Espanholas de Gestão Científica, 7-10 de fevereiro, Guarda, Portugal. 9.
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(2018) The Impact of Online Brand Experience and Brand Personality on Resilience to Negative Information. Proceedings of XXVIII Jornadas Luso-Espanholas de Gestão Científica, 7-10 de fevereiro, Guarda. 9.
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(2018) Is there any antidote to the oil curse?. 16th IECER - Interdisciplinary European Conference on Entrepreneurship Research, Innsbruck.
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(2018) How to Build Resilience to Negative Information and Increase Purchase Intentions on a Digital Environment?. Proceedings of 8th Global Innovation and Knowledge Academy (GIKA) Conference (Digital Transformations and Value Creation in International Markets), 25-27 junho, Valência, Espanha. 23.
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(2018) Do high brand equity and very high brand equity require different conditions? An empirical study using fsQCA. International Journal of Economics and Business Research, 16, 263.
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(2018) Improving consumers' willingness to pay using social media activities. Journal of Services Marketing, 32, 880-896.
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(2018) Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity. Journal of Retailing and Consumer Services, 42, 1-10.
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(2018) Cultural Leadership Ideals and Cultural Practices Leading to Women's Participation in Entrepreneurial Leadership. In: Ratten, Vanessa, Jones, Paul (Ed.), Transformational Entrepreneurship, (pp 136-157). EUA: Routledge: Routledge Taylor & Francis Group.
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Editors
(2017) Exercícios de Análise Financeira – 2ª Edição revista e aumentada. Coimbra: Almedina.
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(2017) Configurations of Cultural Leadership Ideals and Cultural Practices Leading to Entrepreneurial Behaviour. Proceedings of 15th Interdisciplinary European Conference on Entrepreneurship Research (IECER).
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(2017) An application of data mining methods to the analysis of bank customer profitability and buying behavior. 17th Conference of the Applied Stochastic Models and Data Analysis International Society. 331-344.
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(2017) Very High Brand Equity: Necessary and Sufficient Conditions. Proceedings of XXVII Jornadas Hispano-Lusas de Gestión Científica. 13.
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(2017) The Impact of Trust and Electronic Word-of-Mouth Reviews on Purchasing Intention. Proceedings of XXVII Jornadas Hispano-Lusas de Gestión Científica. 10.
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(2017) Configurational Paths to Brand Loyalty. Proceedings of 7th Global Innovation and Knowledge Academy (GIKA 2017) Conference (Innovation, Knowledge, Judgment, and Decision-Making as Virtuous Cycles). 20.
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(2017) The path to brand loyalty in the beer market. International Journal Entrepreneurship and Small Business, 32, 287-298.
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(2017) The impact of experiential learning on managers' strategic competencies and decision style. Journal of Innovation & Knowledge, 2, 10-14.
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(2017) Predicting high consumer-brand identification and high repurchase: Necessary and sufficient conditions. Journal of Business Research, 79, 52-65.
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(2016) The Impact of Experiential Learning on Managers' Strategic Competencies and Decision Style. Proceedings of the 6th Global Innovation and Knowledge Academy (GIKA).
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(2016) Drivers of consumer-brand identification and repurchase intent. Atas das XXVI Jornadas Luso-Espanholas de Gestão Científica.
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(2016) The Path to Brand Loyalty in the Beer Market. Atas das XXVI Jornadas Luso-Espanholas de Gestão Científica.
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(2016) The Antecedents of Consumer-Brand Identification and Their Direct and Indirect Influence on Repurchase Intent. PONTE Journal, 72, 211-225.
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(2015) Exercícios de Análise Financeira.
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(2015) Determining the causal relationships that affect consumer-based brand equity. Marketing Intelligence & Planning, 33, 944-956.
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Contacts

Address

Faculdade de Economia
Universidade de Coimbra
Av. Dias da Silva, 165
3004-512
Portugal

Web and Email

Email
pedro.torres@uc.pt