This uses cookies that do not gather any personal information whatsoever. By using this website, you agree with the cookie policy.
OK, I ACCEPT

Short bio

Pedro Torres is a Professor of Marketing and Strategy at the University of Coimbra. He holds a PhD in Business Management (with specialization in Strategy) from the University of Coimbra and he received a MBA from the Católica-Lisbon University. His research interests include understanding the contextual influence on the entrepreneurship process, digital marketing, competitive strategy, and innovation. His research has been published in Journal of Business Research, Marketing Intelligence & Planning, International Journal of Entrepreneurial Behavior & Research, Journal of Retailing and Consumer Services, among others. Pedro Torres is currently the coordinator of the MBA for Executives, research member at the Centre for Business and Economics Research (CeBER), and board member of the Association for University Extension (APEU), where he coordinates the post-graduation in Digital Marketing. Prior to his academic career, he worked in corporate banking and in private companies, he also performed strategic consultancy works.

Publications

(2015) Exercícios de Análise Financeira.
Authors
(2017) Exercícios de Análise Financeira – 2ª Edição revista e aumentada. Coimbra: Almedina.
Authors
(2018) Exercícios de Análise Financeira. Coimbra: Edições Almedina S.A..
Authors
(2016) The Impact of Experiential Learning on Managers' Strategic Competencies and Decision Style.
Authors
(2016) Drivers of consumer-brand identification and repurchase intent.
Authors
(2016) The Path to Brand Loyalty in the Beer Market.
Authors
(2017) Configurations of Cultural Leadership Ideals and Cultural Practices Leading to Entrepreneurial Behaviour.
Authors
(2017) An application of data mining methods to the analysis of bank customer profitability and buying behavior. 331-344.
Authors
(2017) Very High Brand Equity: Necessary and Sufficient Conditions. 13.
Authors
(2017) The Impact of Trust and Electronic Word-of-Mouth Reviews on Purchasing Intention. 10.
Authors
(2017) Configurational Paths to Brand Loyalty. 20.
Authors
(2018) Configurations of Product, Process, and Organization Innovation Leading to High Organizational Performance.. 9.
Authors
(2018) The Impact of Online Brand Experience and Brand Personality on Resilience to Negative Information. 9.
Authors
(2018) Is there any antidote to the oil curse?.
Authors
(2018) How to Build Resilience to Negative Information and Increase Purchase Intentions on a Digital Environment?. 23.
Authors
(2019) Antecedents and Outcomes of Digital Influencer Endorsement: An Exploratory Study. 30.
Authors
(2019) Building resilience to negative information and increasing purchase intentions in a digital environment. Journal of Business Research, 101, 528-535.
Authors
(2019) Building customers' resilience to negative information in the airline industry. Journal of Retailing and Consumer Services, 50, 235-248.
Authors
(2019) Antecedents and outcomes of digital influencer endorsement: An exploratory study. Psychology & Marketing, 36, 1267-1276.
Authors
(2019) Cultural configurations and entrepreneurial realisation. International Journal of Entrepreneurial Behavior & Research, 25, 112-128.
Authors
(2019) Opportunity entrepreneurship, oil rents and control of corruption. Journal of Enterprising Communities: People and Places in the Global Economy, 13, 647-667.
Authors
(2019) The impact of trust and electronic word-of-mouth reviews on purchasing intention. International Journal of Entrepreneurship and Small Business, 37, 136.
Authors
(2018) Do high brand equity and very high brand equity require different conditions? An empirical study using fsQCA. International Journal of Economics and Business Research, 16, 263.
Authors
(2018) Improving consumers' willingness to pay using social media activities. Journal of Services Marketing, 32, 880-896.
Authors
(2018) Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity. Journal of Retailing and Consumer Services, 42, 1-10.
Authors
(2017) The path to brand loyalty in the beer market. International Journal Entrepreneurship and Small Business, 32, 287-298.
Authors
(2017) The impact of experiential learning on managers' strategic competencies and decision style. Journal of Innovation & Knowledge, 2, 10-14.
Authors
(2017) Predicting high consumer-brand identification and high repurchase: Necessary and sufficient conditions. Journal of Business Research, 79, 52-65.
Authors
(2016) The Antecedents of Consumer-Brand Identification and Their Direct and Indirect Influence on Repurchase Intent. PONTE Journal, 72, 211-225.
Authors
(2015) Determining the causal relationships that affect consumer-based brand equity. Marketing Intelligence & Planning, 33, 944-956.
Authors
(2019) Understanding complementarities among different forms of innovation. European Journal of Innovation Management.
Authors
(2018) Cultural Leadership Ideals and Cultural Practices Leading to Women's Participation in Entrepreneurial Leadership. Transformational Entrepreneurship, (pp 136-157). EUA: Routledge:
Authors
Editors
(2019) An Application of Data Mining Methods to the Analysis of Bank Customer Profitability and Buying Behavior. Data Analysis and Applications 1, (pp 225-240). Hoboken, NJ, USA:
Authors

Contacts

Address

Faculdade de Economia
Universidade de Coimbra
Av. Dias da Silva, 165
3004-512
Portugal

Web and Email

Email
pedro.torres@uc.pt