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DGE

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European Journal of Marketing

Publication date: 20-02-2018 09:38

Foto European Journal DGE

"Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities"

Publicação European Journal of Marketing

Cristela Maia Bairrada, Filipe Coelho, Arnaldo Coelho, (2018) "Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities", European Journal of Marketing, https://doi.org/10.1108/EJM-02-2016-0081