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Master's Programme in Marketing

Programme coordinatorsArnaldo Coelho
Language of instruction / evaluationPortuguese

The Master's programme in Marketing fills a gap in the offer of postgraduate training in this region of the country. Supported by a young, qualified and highly motivated faculty, with a large international experience, with a support team characterized by high professionalism, and featuring modern and functional facilities, this Master’s intends to be a different programme both in form and in content. Traditional training in the class room is combined with a more experiential training, strengthening the interaction between course participants. Business games, outdoor training-namely our Challenge Programme-, the Business Clinic and cooperation with companies, are some of the activities that will enrich and make this programme even more attractive. The programme has a highly flexible and open architecture, reconciling the demands of a generalist training with the needs of a specialization, and aiming to provide an effective response to two types of basic needs:
- The strengthening of expertise in the field of marketing for those who obtained a broadband 1st degree formation, thus improving their position in the labour market;
- The strengthening of personal skills to enhance professional careers, through training in the areas of communication, leadership and negotiation.

The curriculum of the master's degree in marketing contributes to the development of a set of skills that create opportunities for those who seek to take marketing responsibilities in industrial or services firms, in the public sector and also in non-governmental organizations.