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The Role of Personal Information Provision in Shaping Retail Experiences: The Customer’s Perspective

27 novembro
Christof Backhaus
Christof Backhaus

A CeBER research seminar titled "The Role of Personal Information Provision in Shaping Retail Experiences: The Customer’s Perspective" will take place on November 27. The seminar will be presented by Christof Backhaus (Professor and Chair in Marketing, Aston Business School, UK ) and it will take place in the Keynes Room of the Faculty of Economics, from 2.00 pm to 3.00 pm.