Health Neuromarketing - Impact of awareness campaigns on changing the behavior and decision-making of patients with type 1 diabetes mellitus

Health neuromarketing combines principles of neuroscience and marketing to understand consumer behavior and decision-making in the healthcare domain. Understanding the underlying motivations and decision-making processes of individuals can contribute to the development of effective marketing strategies, tailored interventions and improved health outcomes. Therefore, a research project was developed to study the brain areas of decision-making, aimed at patients with DMT1. Participants will have to perform a functional magnetic resonance imaging (fMRI), in which several images of foods found in supermarkets (of different categories) will be presented, having to indicate afterwards whether or not they would eat the represented food. Simultaneosly with the fMRI, we will adquire other biosignals, such us galvanic condutance and eyetracker.