Martin Klarmann (Karlsruhe Institute of Technology) - Zooming in on the customer? How the communication format affects knowledge about customers and how this shapes relationship outcomes

Professor Martin Klarmann (Karlsruhe Institute of Technology) will present his work "Zooming in on the customer? How the communication format affects knowledge about customers and how this shapes relationship outcomes". This conference is integrated in the PhD in Business Management Conference Cycle. Room 4.1