Seminário do CeBER | Innovation ecosystem: a trigger for new product development?
13 março, 2019
No próximo dia 13 de março, pelas 14 horas, na sala Keynes, decorre mais um Seminário de Investigação do CeBER.
O tema é “Innovation ecosystem: a trigger for new product development?”,e será apresentado por Gwenaëlle Oruezabala (Université de Poitiers | UP · Marketing & Strategy).
Short Bio
Gwenaëlle Oruezabala is a Senior Lecturer in Marketing at the Marketing and Strategy Department of Poitiers University School of Management (IAE) in France.
Her current areas of research are in Business-to-Business Marketing, Purchasing and Supply Management and Business Ecosystems. She is member of academic associations in International Management and acts as editorial board of international ranked journals.
