Dissertations
Determinants and consequences of love for a brand: an empirical study
Business Management
Supervisors
Supervision of PhD Students
(ongoing)
Building strong customer-brand relationships in services
Business Management
Supervisors
(ongoing)
Psychological characteristics of the manager and the social responsibility of organizations
Business Management
Supervisors
(ongoing)
Gamification and Marketing
Management – Decision Aiding Science
Supervisors
Publications
(2021)
Sustainability and Tourism Marketing: A Bibliometric Analysis of Publications between 1997 and 2020 Using VOSviewer Software. Sustainability, 13, 4987.
Authors
(2020)
Functional brand qualities and perceived value: The mediating role of brand experience and brand personality. Psychology & Marketing, 37, 41-55.
Authors
(2020)
The impact of marketing communication in English on the perception of the Portuguese consumer. In: da Silva, Patrícia Pereira, Jorge, Susana, Sá, Patrícia Moura e (Ed.), Emerging Topics in Management Studies, (pp 305-323). Coimbra: Imprensa da Universidade de Coimbra.
Authors
(2020)
Antecedents and consequences of Employer Brand Attractiveness. In: da Silva, Patrícia Pereira, Jorge, Susana, Sá, Patrícia Moura e (Ed.), Emerging Topics in Management Studies, (pp 281-303). Imprensa da Universidade de Coimbra.
Authors
(2020)
Modelling Attitude towards Consumption of Vegan Products. Sustainability, 13, 9.
Authors
(2019)
The impact of brand personality on consumer behavior: the role of brand love. Journal of Fashion Marketing and Management: An International Journal, 23, 30-47.
Authors
(2019)
Brand communities' relational outcomes, through brand love. Journal of Product & Brand Management, 28, 154-165.
Authors
(2018)
Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities. European Journal of Marketing, 52, 656-682.
Authors
(2018)
Antecedents and outcomes of a City's Global Image: the impact of a tourist staple.. European Journal of Tourism Research, 21, 87-101.
Authors
(2018)
Antecedents and Consequences of E-Satisfaction and E-Loyalty: A study on sports nutrition brands. International Journal Of Marketing Communication And New Media, 6, 32-48.
Authors
(2017)
O vinho do Porto: a autenticidade de marca como promotora do brand equity. Valins, R., Coelho, A., Bairrada, C. (2017). “O vinho do Porto: a autenticidade de marca como promotora do brand equity”. Journal of Management Analysis, 6, 33-51.
Authors
(2016)
Brand Equity: comportamento do consumidor perante as marcas da distribuição. Journal of Management Analysis, 5, 32-49.
Authors
(2016)
O Impacto dos Sentidos na Atitude face à Marca: Um estudo do grupo Inditex. International Journal of Marketing, Communication and New Media, 5, 67-84.
Authors
(2015)
Antecedents of brand love: utilitarian and symbolic brand qualities. 44th EMAC Annual Conference.
Authors
(2015)
Determinantes e consequências do amor pela marca: Uma análise da autoestima enquanto variável moderadora. XXV Jornadas Hispanolusas de Gestión Científica.
Authors
Contacts
Address
Faculdade de Economia da Universidade de Coimbra
Av. Dias da Silva, 165
3004-512
Portugal
Call
Phone
+351239790500
Web and Email
Email
cristela.bairrada@uc.pt
