Cristela Maia Bairrada

(2020) Functional brand qualities and perceived value: The mediating role of brand experience and brand personality. Psychology & Marketing, 37, 41-55.

(2020) The impact of marketing communication in English on the perception of the Portuguese consumer. In: da Silva, Patrícia Pereira, Jorge, Susana, Sá, Patrícia Moura e (Ed.), Emerging Topics in Management Studies, (pp 305-323). Coimbra: Imprensa da Universidade de Coimbra.

(2020) Antecedents and consequences of Employer Brand Attractiveness. In: da Silva, Patrícia Pereira, Jorge, Susana, Sá, Patrícia Moura e (Ed.), Emerging Topics in Management Studies, (pp 281-303). Imprensa da Universidade de Coimbra.

(2020) Modelling Attitude towards Consumption of Vegan Products. Sustainability, 13, 9.

(2019) The impact of brand personality on consumer behavior: the role of brand love. Journal of Fashion Marketing and Management: An International Journal, 23, 30-47.

(2019) Brand communities' relational outcomes, through brand love. Journal of Product & Brand Management, 28, 154-165.

(2018) Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities. European Journal of Marketing, 52, 656-682.

(2018) Antecedents and outcomes of a City's Global Image: the impact of a tourist staple.. European Journal of Tourism Research, 21, 87-101.

(2018) Antecedents and Consequences of E-Satisfaction and E-Loyalty: A study on sports nutrition brands. International Journal Of Marketing Communication And New Media, 6, 32-48.

(2017) O vinho do Porto: a autenticidade de marca como promotora do brand equity. Valins, R., Coelho, A., Bairrada, C. (2017). “O vinho do Porto: a autenticidade de marca como promotora do brand equity”. Journal of Management Analysis, 6, 33-51.

(2016) Brand Equity: comportamento do consumidor perante as marcas da distribuição. Journal of Management Analysis, 5, 32-49.

(2016) O Impacto dos Sentidos na Atitude face à Marca: Um estudo do grupo Inditex. International Journal of Marketing, Communication and New Media, 5, 67-84.

(2015) Antecedents of brand love: utilitarian and symbolic brand qualities. 44th EMAC Annual Conference.

(2015) Determinantes e consequências do amor pela marca: Uma análise da autoestima enquanto variável moderadora. XXV Jornadas Hispanolusas de Gestión Científica.